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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of gathering Shopper Data in category management?

A) To track the shipping process of products
B) To increase the number of products on store shelves
C) To identify clear insights that guide actions and decisions
D) To monitor employee performance in stores

2. What is the definition of pricing and its role in the category management process?

A) Pricing is the process of setting promotional discounts to attract more shoppers.
B) Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
C) Pricing is the method of categorizing products based on their market value.
D) Pricing is the calculation of production costs to determine a product's retail price.

3. Which of the following is the first step in the multivariate clustering process?

A) Calculate product demand potential
B) Identify store-level demographic profiles
C) Identify product demographic affinity profiles
D) Create clusters based on relevancy and opportunity

4. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Shipping products from manufacturers
B) Scanning items at checkout typically tied to Household Loyalty Cards
C) Analyzing online search queries
D) Tracking mobile devices in households

5. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $200
B) $5,000
C) $50
D) $4,000

Solutions: