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Checkout, email, study — in that order, in about a minute. Lead2PassExam delivers Microsoft Customer Data Platform Specialist practice questions the moment payment clears, because the MB-260 exam won't pause while you wait for a package.
Microsoft MB-260 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Exam Format: | Drag and drop, Multiple choice, Arrange in order, Scenario based |
| Real Exam Qty: | 40-60 (approx.) |
| Passing Score: | 700 / 1000 (approx.) |
| Certificate Validity Period: | Certification subject to annual renewal via Microsoft Learn assessment |
| Exam Price: | USD 165 (official list price varies by country) |
| Related Certifications: | Microsoft Certified: Customer Data Platform Specialty |
| Available Languages: | Other localized languages depending on availability, English |
| Exam Duration: | 120 minutes |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Available in testing centers or online through proctored delivery. |
| Pre Condition: | Experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Microsoft Power Platform and relevant Azure services (e.g., Azure Data Lake Storage, Azure Synapse Analytics). |
| Official Syllabus URL: | https://learn.microsoft.com/learn/certifications/exams/mb-260 |
Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure Measures and Segments | 15-20% | - Build and manage segments using insights and predictions - Create and manage measures |
| Topic 2: Manage Customer Insights – Data | 5-10% | - Manage system updates and security - Create and configure environments |
| Topic 3: Create Customer Profiles by Unifying Data | 35-40% | - Configure unified fields, clusters, and IDs - Define matching and deduplication rules - Select source fields for unification |
| Topic 4: Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
| Topic 5: Ingest Data | 10-15% | - Connect to Microsoft Dataverse and Azure Data Lake Storage - Transform and ingest data using Power Query - Configure incremental and real-time ingestion |
| Topic 6: Describe Dynamics 365 Customer Insights – Data | 5-10% | - Support for Microsoft Fabric and real-time ingestion support - Differences between individual and business account profiles - Describe core Customer Insights - Data capabilities and components |
| Topic 7: Implement AI Predictions | 5-10% | - Evaluate churn, recommendation, and lifetime value models - Configure integrated predictive models |
The Microsoft Customer Data Platform Specialist FAQ, Without the Runaround
The MB-260 exam is Microsoft's gatekeeper for the Microsoft Certified Customer Data Platform Specialty certification, a credential at the Specialty level. Passing it says you can apply the Microsoft Customer Data Platform Specialist objectives to real problems — a claim employers can act on. It also sits within a broader certification family covering Microsoft Certified: Customer Data Platform Specialty, so the work you put in here compounds. Easier said than earned — which is exactly why structured practice beats self-directed wandering.
The Microsoft Customer Data Platform Specialist blueprint spans 7 domains, led by Ingest Data (10-15%), Implement AI Predictions (5-10%), and Create Customer Profiles by Unifying Data (35-40%). Read the weightings as marching orders: the domain with the largest share of the score gets the largest share of your week. The full topic list is in the exam topics section above — study to it, not around it.
The Microsoft Customer Data Platform Specialist exam packs 40-60 (approx.) questions into 120 minutes. Convert that into a personal tempo before test day: minutes divided by questions is your per-item budget, and anything burning double its budget gets flagged and revisited at the end. Rehearse the tempo against a live timer — every Lead2PassExam engine session enforces one — until finishing with review time to spare feels normal.
Microsoft Customer Data Platform Specialist requires 700 / 1000 (approx.) to pass, and each attempt costs USD 165 (official list price varies by country) — including retakes, at full price. The financially sane strategy is arriving over-prepared: drill with Lead2PassExam practice questions until your timed scores clear the mark across several consecutive sessions, then register. Over-preparation is cheaper than re-registration.
Microsoft lists the Microsoft Customer Data Platform Specialist question formats as: Multiple choice, Scenario based, Drag and drop, Arrange in order. Formats shape tactics — locate the actual question sentence inside long scenario stems before reading the rest, and re-verify every selection on multi-answer items. Lead2PassExam's 120 practice questions drill these formats until only the content feels new on exam day.
The MB-260 exam is offered in English, Other localized languages depending on availability. Choose the language where your comprehension stays fastest under the clock — slow reading is a hidden tax on every question. If you test in English, daily sessions with Lead2PassExam's English MB-260 practice questions double as vocabulary training.
The certification earned through the Microsoft Customer Data Platform Specialist exam stays valid for Certification subject to annual renewal via Microsoft Learn assessment. Mark the expiry date the day you pass and look into the recertification path early — a planned renewal is an errand, an expired credential is a project. Microsoft sets these rules, so confirm the current ones on the official certification page as your window approaches.
All three versions carry the same 120 expert-written questions — you're choosing a study environment, not a content tier:
- PDF version — printable, expert-prepared, instantly downloadable, readable anywhere and anytime. Includes 365 days of free updates and a free demo.
- Desktop Test Engine — Windows software simulating the real exam environment, with two practice modes, offline access, and unlimited installations.
- Online Test Engine — any browser on Windows, Mac, Android, or iOS, with test history and performance review built in.
Most candidates end up mixing formats — PDF for reading, an engine for timed rehearsal.
Yes. Lead2PassExam's free Microsoft Customer Data Platform Specialist PDF demo contains genuine sample questions with verified answers, so you can judge the quality yourself. Every purchase includes 365 days of free updates, and renewing after expiry costs 50% of the regular price from your member zone. Inspect first — confident material has nothing to hide.
Continuously — the digitized world changes daily, and the bank keeps pace. As Microsoft adjusts the Microsoft Customer Data Platform Specialist exam, our experts renovate the material to match, and updates are free for 365 days in your member zone. Track them via the New Releases section or the Lead2PassExam newsletter, and re-verify your version 3-4 days before your exam. Expired products repurchase at 50% off to restart the service.
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Delivery first: your Microsoft Customer Data Platform Specialist practice questions are downloadable immediately and emailed within one minute of payment — if 2 hours pass, check spam and contact support. Install on unlimited computers. If the exam goes wrong, the 100% Money Back Guarantee applies under clear conditions: take the corresponding exam within 60 days of purchase, and if you don't pass, submit a scanned enrollment slip and your official Score Report PDF within 2 days after the exam — full refunds process within 7 days. Not eligible: attempts within 3 days of purchase, exams never actually taken, free items, and expired orders; candidate name must match payer name. Prefer to keep preparing? Exchange for two free products of equal value and keep your update service.
Microsoft Customer Data Platform Specialist Sample Questions:
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
- A. Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.
- B. Separate the fields in the merged FuttName field and create new fields for first name and last name.
- C. Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables
- D. Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.
Correct Answer: D 🗳️
You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization's compliance boundary.
Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?
NOTE: Each correct selection is worth one point.
- A. The key vault is in the same Azure location as the audience insights environment.
- B. You must have administrator role in audience insights.
- C. The key vault must have Key Vault firewall enabled.
- D. Audience insights can write secrets or overwrite secrets into the key vault.
Correct Answer: A,B 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.
You need to describe scheduled refreshes to your colleague.
Which two statements should you convey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.
- B. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
- C. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.
- D. The refresh schedule can be applied to selected data sources or specific tables within these data sources.
Correct Answer: A,D 🗳️
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Correct Answer:

Explanation:
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview
You need to fix the problem with exports to Dynamics 365 Sales.
What should you do?
- A. Add the Dynamics 365 Sales Contact table to the profile unification process.
- B. Verify the schedule run setting for the export rs set to "on."
- C. Add a field for loyalty system email address in Dynamics 365 Sales.
- D. Verify the segment for export does not contain more than 100,000 members.
Correct Answer: A 🗳️
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