Exam Name: Marketing Cloud Intelligence Accredited Professional Exam
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional Certification
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Updated: Oct 26, 2026
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- Total Questions: 64
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- Total Questions: 64
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Salesforce Marketing-Cloud-Intelligence Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Passing Score: | 60% |
| Real Exam Qty: | 45 |
| Exam Format: | Scenario-based questions, Multiple Choice |
| Exam Price: | USD 150 |
| Exam Duration: | 90 minutes |
| Available Languages: | English |
| Recommended Training: | Marketing Cloud Intelligence Curriculum (Salesforce Trailhead) |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored (Kryterion / Webassessor or Pearson VUE depending on region) |
| Pre Condition: | Recommended hands-on experience with Salesforce Marketing Cloud Intelligence implementation and data analysis concepts. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/accreditedprofessionaloverview |
Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management and Transformation | |
| Insights and Reporting | |
| Data Integration and Modeling | |
| Platform Configuration and Setup | |
| Data Harmonization |
Salesforce Marketing-Cloud-Intelligence: What You Need to Ask First
Recommended hands-on experience with Salesforce Marketing Cloud Intelligence implementation and data analysis concepts. These requirements are set by Salesforce and can change, so confirm the current rules on the official exam page: https://trailhead.salesforce.com/credentials/accreditedprofessionaloverview before registering for the Salesforce Marketing Cloud Intelligence Accredited Professional exam.
Delivery is instant: your Marketing-Cloud-Intelligence product is emailed within one minute of payment — download the attachment and start. If nothing arrives within 2 hours, check spam and contact support for an immediate resend. On failure: sit the corresponding Marketing-Cloud-Intelligence exam within 60 days of purchase, submit a scanned enrollment slip and the official Score Report PDF within 2 days after the exam, and the refund completes within 7 days. The policy covers the corresponding exam only; attempts within 3 days of purchase, exams never actually taken, free materials, and expired orders are excluded, and the candidate name must match the payer name. If you prefer, exchange your product for two free exam products of equal value and keep the update service on the original.
Registration runs through Salesforce's official channels:
The exam is delivered via Online proctored (Kryterion / Webassessor or Pearson VUE depending on region), so pick the option that fits you when booking.
The Salesforce Marketing Cloud Intelligence Accredited Professional exam contains 45 questions within 90 minutes. The ratio is the real challenge — content alone does not finish the exam, pacing does. Run full timed sessions in the Lead2PassExam test engine until finishing early feels normal on the real Marketing-Cloud-Intelligence exam.
These are the vendor's recommended training options:
Training builds the theory; the 64 practice questions for the Marketing-Cloud-Intelligence exam from Lead2PassExam test it under real exam conditions.
Salesforce spreads the Salesforce Marketing Cloud Intelligence Accredited Professional syllabus over 5 areas, led by Insights and Reporting, Data Integration and Modeling, Platform Configuration and Setup. Study proportionally to those shares — the complete outline is in the section above this page.
The Marketing-Cloud-Intelligence exam is Salesforce's official certification test — passing it earns the Marketing Cloud Intelligence Accredited Professional credential at the Professional level. It measures practical IT ability objectively, which is why employers treat the Salesforce Marketing Cloud Intelligence Accredited Professional certificate as a reliable signal — and why candidate numbers keep growing.
Each Salesforce Marketing Cloud Intelligence Accredited Professional attempt costs USD 150, with 60% as the pass mark. A retake charges the full fee again, so the smart move is arriving overprepared. Practice with Lead2PassExam until your timed mock scores clear 60% comfortably, then book the Marketing-Cloud-Intelligence exam once.
Yes — Lead2PassExam offers a free demo of the Salesforce Marketing Cloud Intelligence Accredited Professional questions, including a part of the material, so you can download and judge before you decide. After purchase, 365 days of free updates are included; once the year ends, extend the update service at a 50% discount from your member zone.
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
- A. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key. - B. Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
- C. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
- D. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
Correct Answer: A 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
- A. Variable Dimensions hold a Many-to-Many relationship with its main entity
- B. These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
- C. These dimensions are stored at the workspace level
- D. All variables exist in every data set type, hence are considered as overarching dimensions
Correct Answer: A,C 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
A client provides the following two data streams:
Data Stream 1:
The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?
- A.
- B.
- C.
- D.
Correct Answer: D 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))
Which options will yield the desired result;
- A. Option #1 & Option #3
- B. Option #1 & Option #4
- C. Option #2 & Option #4
- D. Option #2 & Option #3
Correct Answer: C 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
Which three statements describe Overarching Entities? 03m 23s
- A. These are mappable dimensions that are present in each and every dataset type
- B. When needed, these entities can act as a main entity, replacing the original one.
- C. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
- D. The values of these entities are stored at the workspace level, rather than the data stream level
- E. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
Correct Answer: B,D,E 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
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