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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 2
  • Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
Topic 3
  • Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
Topic 4
  • Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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