Exam Name: Facebook Advertising Core Competencies
Certification Provider: Facebook
Corresponding Certification: Facebook Certification
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Check Updated on: Nov 08, 2026
No. of Questions: 152 Questions & Answers with Exam Engine
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Facebook 310-101 Exam Overview:
| Certification Vendor: | Meta Platforms (Facebook) |
|---|---|
| Exam Name: | Facebook Advertising Core Competencies 310-101 |
| Exam Number: | 310-101 |
| Exam Format: | Scenario-based questions, Multiple choice |
| Available Languages: | English |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored exam via Meta Blueprint platform |
Facebook 310-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Setup and Management | - Campaign creation workflow
|
| Measurement and Optimization | - Performance tracking
|
| Advertising Foundations | - Facebook Ads ecosystem overview
|
| Ad Creative and Delivery | - Creative formats and placements
|
| Audience Targeting | - Core targeting options
|
Facebook Advertising Core Competencies Questions Answered by Lead2PassExam
- Ad Creative and Delivery ()
- Measurement and Optimization ()
- Audience Targeting ()
Facebook Advertising Core Competencies Sample Questions:
A national retailer is using Facebook Ads to support several different campaigns. It has a large CRM database and significant marketing budget. Which of these would be most suitable for a Facebook Partner to assist with?
- A. A Reach and Frequency buy aimed nationally
- B. Installing custom events on the website for the Facebook Pixel to track cart abandonments
- C. Providing real time EPOS integration, allowing better measurement of offline conversions
- D. Researching audience insights to select the appropriate target audience
Correct Answer: C 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
What is a core audience created from?
- A. Customers with similar demographics to those who have already purchased from your business
- B. Data related to demographics
- C. Users who best match the objective of your ad campaign
- D. Offline customer lists
Correct Answer: B 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
What is the correct order of campaign objectives, progressing through the buying cycle?
- A. Consideration > Awareness > Conversions
- B. Awareness > Consideration > Conversions
- C. Conversion > Awareness > Consideration
- D. Conversion> Awareness
Correct Answer: B 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
A national electronics retailer is looking to run their first Reach and Frequency campaign. Which of the following will they not be able to predict within the new campaign?
- A. Reach and CPM
- B. Frequency distribution
- C. Spend per day
- D. Return on Ad Spend
Correct Answer: D 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
What is the name of the lighter version of Facebook designed for people on slower networks like 2G?
- A. Facebook Oculus
- B. Facebook Atlas
- C. Facebook 2G
- D. Facebook Lite
Correct Answer: D 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
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