Exam Name: Facebook Certified media buying professional
Certification Provider: Facebook
Corresponding Certification: Facebook Certification
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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Planning | - Fundamentals of Facebook media buying - Audience targeting strategies - Align campaigns to business goals |
| Campaign Setup & Implementation | - Campaign structure and objectives - Ads Manager configuration - Pixel, SDK and offline conversions setup |
| Measurement and Reporting | - Performance reporting tools - Optimization recommendations based on metrics - Key performance indicators and insights |
| Campaign Optimization | - Bid strategies and delivery optimization - Budget management and scheduling - Placements and Advantage + configurations |
Facebook Certified media buying professional Sample Questions:
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Use conversion ads to the checkout page for new audiences.
- B. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- C. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
- D. Use attention-grabbing video ads on Instagram to new audiences.
- E. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
- F. Create app install campaigns for people who have visited the website.
Correct Answer: B,C,D,E 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.
- A. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
- B. There is no way of knowing on Facebook how much it would cost to reach both audiences.
- C. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
- D. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
Correct Answer: A 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Custom Audiences
- B. Facebook Analytics Tools
- C. Facebook pixel helper
- D. Business Manager' Pixel Data Source
Correct Answer: B,C,D 🗳️
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook won't spend more than 25% of your campaign lifetime budget
- B. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
- C. Facebook won't spend more than 25% of your daily budget on a given day
- D. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
- E. Facebook won't spend more than 125% of your account limit
Correct Answer: C,D 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- B. Buy through the reach and frequency and set a frequency of 2 every 7 days.
- C. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
- D. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- E. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
Correct Answer: E 🗳️
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