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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Devise a tracking and reporting process.
B) Review how competitors are communicating about similar products.
C) Define the target audience and how you want them to think or act differently from the current state.
D) Articulate which communication tools fit best for the project.

2. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it creates interest in employee activities
B) How it impacts online presence
C) How it provides a place to share information
D) How it supports business objectives

3. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
B) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
C) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
D) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation

4. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Provide senior leaders with a list of websites with good examples of research.
C) Create a business case that demonstrates results based on research.
D) Show senior leaders a report written for a previous employer.

5. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
B) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
C) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
D) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget

Solutions: