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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Data Extract, File Transfer
B) Filter, Data Extract, File Transfer
C) SQL Query, Filter, Data Extract

2. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) User Initiated Send
B) Multi-Step Journey
C) Automation Studio Email Activity

3. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Continue monitoring the bounce rate for changes.
B) Remove the bounced addresses before the next send.
C) Nothing - bounce rates up to 30% are acceptable.

4. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Einstein Engagement Scoring
B) Google Analytics Audience
C) Path Optimizer

5. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Settings to 'allow no re-entry.
B) Configure Journey Entry Event to 'allow no re-entry.'
C) Configure Journey Email Send to dedupe on email address.

Solutions: