Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.
- A. Mark the winning vendor's response as Awarded.
- B. Send the event catering RFQ to the prospective vendors.
- C. Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
- D. Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
- E. Select the item and award it to the winning vendor.
Correct Answer: B,D,E 🗳️
You frequently schedule tradeshow events.
Which two methods can you use to save time when creating tradeshow events in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
- A. Copy an existing tradeshow event.
- B. Open an existing tradeshow event, rename it and save it as a new event.
- C. Create a tradeshow event template, then open and create an event from the template.
- D. Create a tradeshow event template, then create an event and select the template.
Correct Answer: A,B 🗳️
How can you generate a mailing list of Microsoft Dynamics Marketing contacts who meet specific criteria?
- A. Create a query.
- B. Use the Quick Find feature.
- C. Use the Advanced Find feature.
- D. Create a list.
Correct Answer: D 🗳️
How can you move a file to a different folder in File Manager?
- A. Hold down the CTRL key and drag the file to the new folder.
- B. Drag the file to the new folder without pressing any keyboard keys.
- C. Hold down the SHIFT key and drag the file to the new folder.
- D. Cut the file from the original folder and paste it into the new folder.
Correct Answer: B 🗳️
You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
- A. Change the file status.
- B. Restrict file download.
- C. Change the file type.
- D. Lock the file.
Correct Answer: C 🗳️
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