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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use Taxonomy Management in the Partner User Interface.
B) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
C) Submit Taxonomy Maintenance requests to My Oracle Support.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

2. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25%bk111=M%bk115=2
B) awytM3DD bk112=25|bk111=M|bk115=2
C) awytM3DD bk112=25#bk111= M#bk115=2
D) awytM3DD bk112=25,bk111=M,bk115=2
E) awytM3DD bk112=25@bk111=M@bk115=2
F) awytM3DD bk112=25~bk111= M~bk115=2

3. Identify the dependencies and data sources for a local campaign.

A) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
D) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
E) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

4. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client wants to review their data activation integrations.
B) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client needs a promotional category added to their taxonomy for a month-long sale.

5. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the HTML text area in the Create New Tag prompt
B) In the Pixel URL field of the Campaign configuration
C) In the Target Selection area of the Create New Schedule prompt
D) In the Audience Delivery Criteria area in the Create New Target prompt

Solutions: