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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
B. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
C. You can only create 50 custom fields in Marketing Cloud Account Engagement.
D. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

Question 2

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
B. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Question 3

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Automation rule and completion action
B. Dynamic list and automation rule
C. Completion action and dynamic list
D. Segmentation rule and completion action

Question 4

LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Log out of the North American BU and log into the European BU to review the program.
B. Create a custom user role in the European BU with access to the folder the program is in.
C. Use the BU switcher in the North America BU to switch to Europe.
D. Instruct the user in the European BU to take a screenshot and email it to them to review.

Question 5

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. Salesforce B2B Integration user must be created.
B. User sync must be enabled in Marketing Cloud Account Engagement.
C. The Salesforce connector must be unpaused.
D. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Solutions: