Latest Mar-2023 Marketing-Cloud-Consultant Dumps PDF And Certification Training
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NEW QUESTION 68
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- B. Create a Salesforce Data Extension for the user to select during a Guided Send.
- C. Create data validation rules for the integrated user in Sales Cloud.
- D. Add custom links to the page layouts in Marketing Cloud
Answer: A
NEW QUESTION 69
A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?
- A. Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
- B. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
- C. Configure a data structure using lists and leverage the out-of-the-box Preference Center.
- D. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
Answer: A
Explanation:
Since Company has web developer so API integration is preferred solution.
NEW QUESTION 70
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3 a.m. daily.
* The customer requires that the import completes prior to 4 a.m.
* On average, the file will contain about two million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file into a list, using the 'update only' method.
- B. Import the file into a data extension, using the 'add and update' method.
- C. Import the file into a list, using the 'add and update' method.
- D. Import the file into a data extension, using the 'overwrite' method.
Answer: B
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION 71
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Server side JavaScript a single LookupOrderedRows function
- B. AMPScript a single LookupOrderRows function
- C. AMPScript a single lookup function
- D. Dynamic content via the Dynamic content wizard
Answer: B
NEW QUESTION 72
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Cloud Pages
- C. Content Builder
- D. Data Designer
Answer: A,C
NEW QUESTION 73
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. CRM ID
- B. Loyalty Program Number
- C. Mobile Device ID
- D. Email
Answer: A,D
Explanation:
Explanation
The consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM.
Reference: https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5
NEW QUESTION 74
What are data extension data retention policies?
- A. Settings to define when a data extension or the data within the data extension is deleted.
- B. Settings to prevent users from deleting a Data Extension created by another user.
- C. Settings to control when a data extension creates a back-up of the data it contains.
- D. Settings to "soft" delete all data in a Data Extension so there is no data loss.
Answer: A
NEW QUESTION 75
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign
- B. Increase volume of emails to a wider audience
- C. Increase the use of dynamic content in emails
- D. Introduce more identity verification steps in check out process
Answer: A,C
NEW QUESTION 76
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a second SAP for the existing business unit.
- B. Request a Private Domain to be added to the existing business unit.
- C. Implement a new SSL Certificate for the new brand.
- D. Create a new business unit for the new brand.
Answer: A
NEW QUESTION 77
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- C. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- D. Report activity that generates recent send summary report -> Report delivered directly to FTP
Answer: A
NEW QUESTION 78
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Select 'Normalize Phone Number* in Journey settings.
- B. Select 'US' as the sending country in SMS activity.
- C. Format the phone field in Salesforce as +l[phonenumber],
- D. Configure the phone field in Salesforce as US locale.
Answer: C
NEW QUESTION 79
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: D
NEW QUESTION 80
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How are subscribers identified in your web analytics?
- B. Should customers exit the journey when the goal is met?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How many messages should be included in each journey?
- E. How long after the behavior occurs will a subscriber need to enter a journey?
Answer: A,C,E
NEW QUESTION 81
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign.
- B. Introduce more identity verification steps in check out process.
- C. Increase the use of dynamic content in emails.
- D. Increase volume of emails to a wider audience.
Answer: A,C
NEW QUESTION 82
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. LookupRows AMPscript function
- B. Lookup AMPscript function
- C. Enhanced Dynamic Content Block
- D. Dynamic Content Block
Answer: A
NEW QUESTION 83
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: D
NEW QUESTION 84
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion Script
- B. Suppression List
- C. Auto-suppression List
- D. Exclusion List
Answer: B
NEW QUESTION 85
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- C. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
Answer: A
Explanation:
First Query and then data extract. Since Time is fixed so Scheduled Automation.
NEW QUESTION 86
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option B
- B. Option D
- C. Option C
- D. Option A
Answer: D
NEW QUESTION 87
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a data extension, using the 'add and update' method.
- B. Import the file to a list, using the 'add and update' method.
- C. Import the file to a list, using the 'update only' method.
- D. Import the file to a data extension, using the 'overwrite' method.
Answer: A
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION 88
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?
- A. Review Apex Jobs within Set Up in Sales Cloud.
- B. Ensure the System User is assigned the Standard User Profile.
- C. Manually clear the OAuth token to refresh the connection.
- D. Change the connection option to Scope by User.
Answer: C
NEW QUESTION 89
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