New (2023) Salesforce Marketing-Cloud-Consultant Exam Dumps
Best Way To Study For Salesforce Marketing-Cloud-Consultant Exam Brilliant Marketing-Cloud-Consultant Exam Questions PDF
Being a Salesforce Certified Marketing Cloud Consultant can open up many career opportunities. It demonstrates your expertise in the platform and your ability to help businesses achieve their marketing goals. Additionally, certified professionals are often sought after by employers and can command higher salaries.
The Salesforce Marketing-Cloud-Consultant certification is recognized globally and is highly valued in the industry. It is an essential certification for professionals who are looking to advance their careers in the field of marketing automation. The certification demonstrates the candidate's expertise in developing and executing successful marketing campaigns using Salesforce Marketing Cloud.
NEW QUESTION # 48
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Products purchased from a competitor
- B. Last purchase date
- C. Number of items per order
- D. Channel preference of customers
Answer: B,D
NEW QUESTION # 49
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Brands can set their own physical address and SAP.
- B. User roles can be customized to allow or deny specific permissions.
- C. Subscribers can be maintained at the Business Unit level.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: A,C
NEW QUESTION # 50
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. They will need to integrate with the Marketing Cloud SOAP API.
- B. Unsubscribes should be synchronized between senders.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. The third-party send list should be pulled from the CMS.
Answer: A
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION # 51
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Transactional Journey with the Not Sent Notification activity included
- B. An external system to receive and confirm callback and subscriptions
- C. An Interaction Studio instance to ingest their data
- D. A Datorama instance to ingest their data
Answer: B
NEW QUESTION # 52
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- B. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- C. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Answer: D
NEW QUESTION # 53
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Check the contact is subscribed to the correct short or long code.
- B. Ensure the contact is subscribed to the correct keyword.
- C. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- D. Check the contact opt-in status in All Subscribers.
Answer: C
NEW QUESTION # 54
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?
- A. Re-entry only after exit
- B. Re-entry anytime
- C. No re-entry
Answer: B
NEW QUESTION # 55
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. A global unsubscribe
- C. An exclusion list
- D. An auto-suppression list
Answer: C
NEW QUESTION # 56
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use the Import Wizard in Automation Studio
- B. Use Einstein Segment Recommendations
- C. Use a query activity to populate the auto-suppression
- D. Use an import activity to import a file from the SFTP
Answer: C
NEW QUESTION # 57
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?
- A. Localized physical mailing address displayed in the default email footer.
- B. Tracking information for campaigns sent by each office.
- C. Localized language and display options based on location and culture.
- D. Support non-English responses with Reply Mail Management.
Answer: A
NEW QUESTION # 58
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option B
- B. Option D
- C. Option A
- D. Option C
Answer: C
NEW QUESTION # 59
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
- C. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- D. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Answer: C
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION # 60
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.
- A. Marketing Cloud Administrator Role
- B. Regional or Local Administrator Role
- C. Email marketing manager role
- D. Marketing Channel Manager Role
Answer: A,D
NEW QUESTION # 61
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions forthe Content Creator Role and assign it to the Business Units.
- B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- C. Create a custom EmailSpecialist role with needed permissions and assign it to the Email Specialists.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
Answer: D
NEW QUESTION # 62
By which three standard methods could contacts be injected into a journey? (Choose three.)
- A. CloudPages Form Submit Event
- B. Mobile Response Event
- C. Sales / Service Cloud Event
- D. Predictive Intelligence Event
- E. Date-Based Event
Answer: A,C,E
NEW QUESTION # 63
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. Their account has deliverability issues.
- B. The contact fell below the High Water Mark.
- C. The preference center is too precise.
- D. The entry event is triggered too often.
Answer: B
NEW QUESTION # 64
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. [email protected]
- D. A [email protected]
Answer: A
Explanation:
Explanation
When configuring an automatic reply in an email, the from address will be the address of the customer who sent the email. In this case, the customer's address is [email protected], so that is the address that will appear as the from address for the automatic reply. References: Salesforce Certified Marketing Cloud Consultant Exam Study Guide [1], https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/m
NEW QUESTION # 65
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > SQL Query > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Import File > Measures > Send Email
- D. File Transfer > Data Extract > Filters > Send Email
Answer: A
NEW QUESTION # 66
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The Salesforce Marketing-Cloud-Consultant Certification Exam is an excellent way for marketing professionals to demonstrate their expertise in Marketing Cloud and prove their value to employers. It is a challenging exam that requires a combination of practical experience and study, but the benefits of certification are well worth the effort. With the demand for Marketing Cloud professionals on the rise, becoming a Salesforce Certified Marketing Cloud Consultant can open up new opportunities for career growth and advancement.
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