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Microsoft MB-220 Exam Syllabus Topics:

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Define default matching strategies
• Create templates
• Configure Customer Insights synchronization
• Manage keywords for images for an organization
• Configure quota limits
• Configure the privacy banner
• Configure Marketing Business Units
• Configure Campaign & Materials Approval Workflow
• Configure event settings
• Configure settings for landing pages
• Configure data protection tools
• Verify organization and business management settings

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Create market segments
• Determine segment type
• Create and manage segments
• Combine segments using union, exclude, or intersect logic
• Configure dynamic segments using Designer, Flow, or Query

Create and manage subscription centers and lists

• Determine usage scenarios for subscription lists
• Create a segment based on a subscription list
• Add a subscription list or lists to a form
• Create a subscription list
• Create and manage Subscription Center

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Create a marketing form using a template
• Enable prefilling for forms
• Embed a form on an external website
• Create new fields to add to marketing forms
• Determine form requirements and limitations
• Determine which marketing form type to use

Create and manage marketing pages

• Configure Personalized Landing Pages
• Create and use dynamic test links
• Customize a marketing page
• Preview and validate marketing pages
• Implement dedicated marketing page blocks
• Add form blocks to marketing pages
• Publish a marketing page
• Determine which marketing page type to use
• Create a marketing page using a template

4. Manage leads (10-15%)

Create and manage leads

• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads through social content
• Create leads manually or automatically
• Create and manage leads and lead segments through parent contacts/accounts

Create and assess sales readiness

• Create and manage Lead Scoring Models
• Set up condition models
• Create compound conditions
• Create explicit and implicit scoring conditions
• Configure thresholds

5. Create and manage marketing emails (10-15%)

Create email messages

• Add dynamic content to email messages
• Send messages through send now
• Create A/B Emails
• Integrate marketing pages with marketing emails
• Define mandatory fields
• Create an email message

Publish and manage email messages

• Edit Go live emails
• Preview and test dynamic messages
• Validate and publish messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement targets
• Implement content types
• Determine template types
• Set up a customer journey
• Implement flow control for customer journeys
• Implement activity and launch workflow options

Publish and manage customer journeys

• Validate and publish a customer journey
• Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

• Manage vendors, logistics, and accommodations
• Manage Event Forms
• Create an event team
• Manage speakers, registration, waitlists, and attendees
• Set up agendas, including internal and external tracks

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Preview and test surveys
• Determine respondent types
• Configure response routing
• Publish surveys for customer journeys
• Implement workflow conditional logic for survey actions
• Identify survey question types

Manage Customer Insights

• Analyze segment insights
• Analyze redirect URL insights
• Analyze contacts' responses in Excel
• Analyze email insights
• Analyze contact insights
• Analyze customer journey insights
• Analyze marketing page insights
• Analyze website insights
• Gather and summarize survey results
• Analyze lead insights
• Analyze lead scoring model insights
• Analyze marketing form insights
• Determine report types

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