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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Visitors overview
B) Map overlay
C) Visitor trending
D) Network properties

2. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
B) All pages in the blog need to have the tracking code installed, not just the home page.
C) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
D) The tracking code doesn't work for blogs - only for static pages.

3. You are a Google AdWords consultant for a client who sells hair products online. You have configured the conversion tracking code for the consultant's website and you need to get the code to the web designer. Which of the following choices is the most appropriate for getting the code to the web designer?

A) You can copy and paste the code into an email message and send the code to the designer .
B) You can create a guest account in the Google AdWords and send the designer a link to login into Google AdWords, access the conversion tracking, and copy the code.
C) You can choose to have Google AdWords send the conversion tracking code to the web designer through the conversion options.
D) There's no reason for the designer to add the conversion code - it's attached to the Google AdWords ad that your client is running on Google search and the Google Content Network.

4. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run the website optimizer
B) Add more keywords
C) Increase the cost-per-click bids
D) Run Google Analytics

5. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Keyword performance report
B) Ad performance report
C) URL performance report
D) Placement performance report

Solutions: