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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
D) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
2. There are three components of Quality score. Which of the following is NOT a component of Quality score?
A) Inbound links
B) Clickthrough rate
C) The Landing page
D) Relevancy
3. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?
A) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
B) There is no correlation between paid results (the advertisements) and organic search result s.
C) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
D) The better the organic search result, the higher the ad will be posted in order of paid result s.
4. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?
A) PPC models
B) SEM based on web content
C) SEO for good web content
D) CPM models
5. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?
A) Yes, because the pop-up window offers a coupon that's good for one day only.
B) No, as long as Ned's site isn't selling anything against Google's content policy.
C) No, because the pop-up window offers a discount to Ned's website visitors.
D) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: D |
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