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DMI PDDSS Exam Syllabus Topics:

SectionObjectives
Social Media Platforms for Selling- Other social channels
  • 1. Facebook and Instagram for social commerce
    • 2. Twitter/X engagement strategies
      - LinkedIn for B2B sales
      • 1. Profile optimization
        • 2. Lead generation strategies
          Measurement, Analytics, and Optimization- Optimization strategies
          • 1. A/B testing messaging
            • 2. Improving engagement rates
              - Performance tracking
              • 1. ROI measurement
                • 2. Key social selling metrics
                  Foundations of Digital & Social Selling- Social selling fundamentals
                  • 1. Buyer journey in digital environments
                    • 2. Social selling definition and value
                      - Digital sales transformation principles
                      • 1. Customer-centric selling models
                        • 2. Shift from traditional to digital selling
                          Lead Generation and Relationship Building- Engagement and nurturing
                          • 1. Relationship building techniques
                            • 2. Conversation strategies
                              - Prospecting in digital environments
                              • 1. Social listening for leads
                                • 2. Identifying buyer intent signals
                                  Sales Conversion and CRM Integration- CRM and sales tools
                                  • 1. CRM usage in social selling
                                    • 2. Automation tools for sales workflows
                                      - Converting leads to customers
                                      • 1. Sales funnel optimization
                                        • 2. Closing techniques in social selling
                                          Content Strategy and Personal Branding- Content creation for sales
                                          • 1. Engaging sales content formats
                                            • 2. Content distribution strategies
                                              - Building authority online
                                              • 1. Personal brand positioning
                                                • 2. Thought leadership content

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