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DMI CDMP7.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Analytics & GA4 | 15% | - Google Analytics 4 setup & configuration - Privacy, data protection & AI-driven insights - Data collection, reporting & interpretation |
| Website Optimization & E-Commerce | 10% | - User experience (UX), conversion rate optimization (CRO) - Landing page design & testing - E-commerce marketing & marketplace strategy |
| Search Engine Optimization (SEO) | 15% | - Local SEO & algorithm updates - Keyword research & search intent - On-page, off-page & technical SEO |
| Email Marketing & Automation | 10% | - Email strategy, list building & segmentation - Automation workflows & deliverability - Compliance (GDPR, CAN-SPAM) & performance metrics |
| Paid Search (PPC) & Display Advertising | 15% | - Google Ads, Performance Max & bidding strategies - Display, video & programmatic advertising - Campaign tracking, reporting & optimization |
| Social Media Marketing | 20% | - Organic & paid social campaigns - Platform strategy & algorithm understanding - Community management & social commerce |
| Digital Marketing Foundations & Content Marketing | 15% | - Content performance measurement & optimization - Digital marketing ecosystem & buyer journey - Content strategy, creation, curation & AI-assisted ideation |
| Digital Marketing Strategy & AI Integration | 15% | - Budgeting, ROI measurement & forecasting - Strategic planning & channel integration - AI-powered marketing tools & future trends |
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