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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A) Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
B) Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
C) Configure the Salesforce custom object to relate to th< account, lead, or contact
D) Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

2. Can Email Preference Center demand for logging in

A) True
B) False

3. Which are true about Engagement Program

A) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B) A single rule step can evaluate up to five conditions
C) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
E) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
F) When no new prospects are added to or processed in a program for 30 days, it becomes inactive
G) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

4. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A) Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
B) Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
C) Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
D) Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

5. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Static Public List and Automation Rule
B) Email Preference Center and Dynamic Public List
C) Salesforce Engage and CRM Visible List
D) Email Preference Center and Static Public List

Solutions: