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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A. Configure Content Blocks to only be usable within approved templates.
B. Configure restrictions within a Content Area for approval block types
C. Under user permissions, select limited template access.

Question 2

Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A. Leverage Enhanced Dynamic Content.
B. Leverage templates with AMP script.
C. Leverage Multilingual Content Blocks.

Question 3

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

A. Incorrect Sending Relationship
B. Two fields with ''Email Address data type
C. Failure to choose the send classification

Question 4

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A. Trigger the automation via API.
B. Use a File Drop starting source.
C. Schedule the automation to run hourly.

Question 5

A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?

A. Create a new, friendly From Name for the updated program.
B. Purge inactive subscribers to avoid high bounce rates.
C. Send to subscribers, asking for them to confirm opt-in.

Solutions: