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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Audience and Campaign Management- Audience segmentation and activation
  • 1. Campaign lifecycle management
    • 2. Audience building and targeting strategies
      Media Industry Knowledge- Advertising and media ecosystem fundamentals
      • 1. Key media KPIs and measurement concepts
        • 2. Media business models and workflows
          Integration and Implementation- System integration patterns
          • 1. API-based integrations and data ingestion
            • 2. Security and governance considerations
              Media Cloud Architecture and Data Model- Core Media Cloud data objects
              • 1. Account, campaign, and asset data structure
                • 2. Data relationships and modeling best practices
                  Media Cloud Solutions and Features- Core product capabilities
                  • 1. Integration with Salesforce ecosystem
                    • 2. Sales and advertising workflow automation

                      Salesforce Media Cloud Consultant Sample Questions:

                      1. Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

                      A) create a home account and create an agents account with an agency record type
                      B) create a home account and create an agents account with a brand record tyoe
                      C) create a home acount and agents as a contact on the home account.
                      D) create home and agents as accounts without specific record types.


                      2. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

                      A) Opportunity
                      B) Media Plan
                      C) Proposal
                      D) Quote


                      3. A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

                      A) fully describe all commercial product entities using product attributes.
                      B) create a master end-to-end plan to sequence the major milestones of all orders
                      C) use a single swim lane or orchestration plan for all callouts to all external systems
                      D) create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing


                      4. A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

                      A) opportunity
                      B) media plan placements
                      C) quotes
                      D) order


                      5. Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?

                      A) data mapping visualizer
                      B) totalConnect
                      C) API connectors
                      D) Data raptor
                      E) Marcketing cloud intelligence data lake stream


                      Solutions:

                      Question # 1
                      Answer: A
                      Question # 2
                      Answer: D
                      Question # 3
                      Answer: B,D
                      Question # 4
                      Answer: B
                      Question # 5
                      Answer: B,C,E

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