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NEW QUESTION 21
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In Manage Campaigns, select 45 days for the end element.
- B. In the Program Designer, configure 45 days for Auto-Close after launch.
- C. Create a calendar reminder and manually close the campaign.
- D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Answer: A
NEW QUESTION 22
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. search strings entered into a website more than twice
- B. products added to a shopping cart, where no additional event takes place
- C. products that were browsed/viewed, where no additional event takes place
- D. pages that were marked as favorite
- E. products that were purchased
Answer: A,B,C
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 23
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- B. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
- C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- D. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
Answer: C
NEW QUESTION 24
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- B. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - E. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
Answer: D
NEW QUESTION 25
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- B. You should test all links manually.
- C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
Answer: C
NEW QUESTION 26
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $ {FIRST_NAME}
- B. {FIRST_NAME} $
- C. $FIRST_NAME
- D. {FIRST_NAME}
Answer: A
NEW QUESTION 27
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- E. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
Answer: C
NEW QUESTION 28
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=single
- B. action=once
- C. action=last
- D. tracking-once
- E. tracking=first
Answer: D
NEW QUESTION 29
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
Answer: C
NEW QUESTION 30
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and schedule it to be sent by email to the executive team every single day.
- B. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- C. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
Answer: B
NEW QUESTION 31
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You modify one of the conditions in a filter being used in the program.
- B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
- C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- D. You move a target timer from its original place before one event to after that event.
Answer: A,B
NEW QUESTION 32
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- C. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Answer: D
NEW QUESTION 33
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. In the SMS campaign message designer, enable conversion tracking.
- B. In the SMS campaign message designer, you must enable link tracking for the campaign.
- C. You must purchase Premium tracking in order to support link tracking in Responsys.
- D. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
Answer: A,B,D,E
NEW QUESTION 34
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in to opt-out? (Choose three.)
- A. Recipient selects a Reply-to unsubscribe in a promotional email.
- B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- C. Recipient deletes a promotional email from the inbox.
- D. Recipient inbox is full, so the promotional email is rejected by the server.
- E. Recipient registers a SPAM complaint for an email.
Answer: A,D,E
NEW QUESTION 35
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
Answer: C
NEW QUESTION 36
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- B. Minimize complaints and bounces to establish a good reputation with each ISP.
- C. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- D. Send carefully planned content to highly engaged recipients.
- E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Answer: A,B,D
NEW QUESTION 37
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: A,C
NEW QUESTION 38
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
- C. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- D. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
Answer: D
Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 39
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- B. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- C. In the field mapper screen, select the "Columns Already Included" check box.
- D. In the import configuration, select the "First line contains column names" check box.
Answer: A
NEW QUESTION 40
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- C. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
Answer: C
NEW QUESTION 41
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- B. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- C. Hard bounce rates are 10% or higher.
- D. Your open rates have dropped somewhat since last month.
- E. Recipients are forwarding your emails to everyone in their address books.
Answer: A,C
NEW QUESTION 42
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <comment> and </comment>
- C. <#-- and -->
- D. <<-- !~ -->
Answer: C
NEW QUESTION 43
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
Answer: C
NEW QUESTION 44
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on any cloud server.
- B. The file to be imported should be located on your hard drive.
- C. The file to be imported should be located in the Connect data warehouse in Responsys.
- D. The file to be imported should be on the SFTP server dedicated for Responsys.
Answer: C
NEW QUESTION 45
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