Valid Marketing-Cloud-Advanced-Cross-Channel Exam Q&A PDF Marketing-Cloud-Advanced-Cross-Channel Dump is Ready (Updated 102 Questions)
Exam Questions and Answers for Marketing-Cloud-Advanced-Cross-Channel Study Guide
Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
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NEW QUESTION # 20
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Rest api
- B. Journey api
- C. Transactional messaging api.
- D. Email soap api
Answer: A,C
NEW QUESTION # 21
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Contact.
- B. Lead
- C. Person account, (opportunities, Quick send message records)
Answer: A,B
NEW QUESTION # 22
In beacon message, what does the field limit number of messages for a device' control?
- A. send not more than particular number of messages in a active period.
- B. send only particular number of messages in 72hrs
- C. send only particular number of messages in 24 hours
- D. send only particular number of messages in a week
Answer: A
NEW QUESTION # 23
What is the fastest way to add a classification to a post?
- A. Classification cannot be added to a post
- B. Add classification manually to each post.
- C. Macro
Answer: C
NEW QUESTION # 24
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. The software can track each message utilizing the Event Notification service.
- B. Transactional messaging limits the number of API calls a minute.
- C. API runs on an updated messaging platform which improves scale and send speed
- D. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- E. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
Answer: A,C,D
NEW QUESTION # 25
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. monthly
- C. daily
- D. Biweekly
Answer: D
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
NEW QUESTION # 26
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.
NEW QUESTION # 27
What data is there in mobile connect demographics, select3
- A. channel
- B. Region
- C. City
- D. First name
- E. Email
Answer: A,C,D
NEW QUESTION # 28
Which social network(s) support lead capture in Ad Studio?
- A. Linkedin 2%
- B. Google Adwords
- C. Instagram
- D. Facebook
- E. Twitter
Answer: D
NEW QUESTION # 29
What does Einstein copy Insight take into account, (Select 3 answer)
- A. engagement data
- B. Frequently used phrases in subject line
- C. spelling and punctuation errors
- D. emotional tone of subject line
Answer: A,B,D
NEW QUESTION # 30
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Send personalized content for each customer when they open email messages
- B. Determines how many subscribers will engage with the message.
- C. Analyze click results to find out which assets spark the most engagement among customers
- D. Use aggregate daily engagement metrics to optimize content for the next day
Answer: A,C
NEW QUESTION # 31
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
Answer: A
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 32
What user permission is required to configure SSO in social studio.
- A. limited user
- B. full user
- C. custom user
- D. Super user
Answer: D
NEW QUESTION # 33
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 34
What data is there in mobile connect demographics, select3
- A. channel
- B. City
- C. First name
- D. Region
- E. Email
Answer: B,C,D
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 35
What is supported as a managed account in Social Studio?
- A. Yelp
- B. Google My Business
- C. Amazon
- D. Reddit
Answer: B
NEW QUESTION # 36
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. with the next hour
- B. immediately when the STO activity arrives
- C. Within the first minute of next hour.
- D. At the hour user engages Within the next 24hours
Answer: A
Explanation:
For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity's processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.
NEW QUESTION # 37
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. monthly
- C. daily
- D. Biweekly
Answer: C
Explanation:
Model Refresh Frequency:
Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
Daily Refresh:
The EEF model is refreshed daily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
Why Not Other Options:
A . Hourly: Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
C . Monthly: Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
D . Biweekly: Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshed B. Daily to maintain accuracy.
NEW QUESTION # 38
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. banner
- B. Product
- C. Content
Answer: A,B,C
NEW QUESTION # 39
What does Einstein copy Insight take into account,(Select 3 answer)
- A. engagement data
- B. Frequently used phrases in subject line
- C. spelling and punctuation errors
- D. emotional tone of subject line
Answer: A,B,D
Explanation:
Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to analyze the effectiveness of email subject lines. It considers:
* A. Frequently used phrases in subject lines: To identify trends and common phrases that resonate with audiences.
* C. Emotional tone of subject lines: To gauge the emotional impact and appeal of the language used.
* D. Engagement data: To correlate specific phrases or tones with higher engagement rates, thus providing insights into what works best in subject lines.
NEW QUESTION # 40
How are profiles merged In IS:
- A. Deterministic matching on matched identities
- B. Once a day
- C. Probabilistic matching
Answer: A
NEW QUESTION # 41
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. with the next hour
- B. At the hour user engages Within the next 24hours
- C. immediately when the STO activity arrives
- D. Within the first minute of next hour.
Answer: B
Explanation:
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.
NEW QUESTION # 42
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. One Year
- B. One week
- C. Thirty days
- D. Six Months
Answer: C
NEW QUESTION # 43
Where would you set a threshold limit in social studio
- A. column in engage
- B. workspace settings
- C. enterprise admin settings
- D. tab in engage
Answer: A
NEW QUESTION # 44
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
Explanation:
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.
NEW QUESTION # 45
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