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Updated: Oct 07, 2026
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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Performance | - Attribution models and performance evaluation - Campaign reporting and analytics |
| Topic 2: Ad Formats and Creative | - Image and video ad formats - Responsive display ads |
| Topic 3: Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
| Topic 4: Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Topic 5: Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
Google Display Exam Practice Test Sample Questions:
According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?
- A. Online presence to sell items in an auction-style format using Google Checkout
- B. Ability to engage with a massive community that is already interacting with the content
- C. Opportunity to participate on multiple platforms, allowing portability of content
- D. Access to the largest inventory of professional and user-generated videos in the world
Correct Answer: A 🗳️
Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?
- A. Identify your goals.
- B. Set your bids and budget.
- C. Create your custom display ad.
- D. Find your target audience.
Correct Answer: A 🗳️
Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?
- A. It's an ad that is displayed as part of the DoubleClick partnerships.
- B. It's an ad that is fed into the Google Content Network of sites partners.
- C. It's an ad that shows at the end of a video.
- D. It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
Correct Answer: C 🗳️
You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?
- A. Commerce
- B. Video
- C. Audio
- D. Game
Correct Answer: A 🗳️
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
- A. 950x500
- B. 500x500
- C. 640x360
- D. 300x250
Correct Answer: D 🗳️
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