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• Managing multiple accounts
• Budgets and bidding
• Measurement and optimization
• Keyword targeting
• Introduction to AdWords
• Campaign and ad group management
• Ad formats
• Account management
• Language & location targeting
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What is the duration, language, and format of AdWords Fundamentals Exam

Format: Multiple choices, multiple answers

• Passing score: 80%
• Length of Examination: 120 minutes
• Number of Questions: 100
• Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese

Google adwords-fundamentals Exam Syllabus Topics: