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Updated: Oct 03, 2026
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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign and Strategy Fundamentals | 20% | - Search campaign structure and setup
|
| Bidding and Automation | 25% | - Smart Bidding
|
| Ad Creation and Optimization | 25% | - Responsive Search Ads (RSA)
|
| Measurement and Performance Analysis | 15% | - Conversion tracking
|
| Audience and Targeting | 15% | - Audience segmentation
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?
- A. 25MB
- B. 2MB
- C. 66MB
- D. 50MB
Correct Answer: B 🗳️
You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?
- A. There is a problem here - video ads don't use the CPM method, only the CPC method.
- B. There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
- C. There's no problem here - this is a great plan to share product information and keep prices low.
- D. There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
Correct Answer: D 🗳️
Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?
- A. Organic marketing
- B. Search engine marketing
- C. Localized search results
- D. Search engine optimization
Correct Answer: D 🗳️
Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?
- A. Region and City targeting
- B. Country targeting
- C. City targeting
- D. Customized targeting
Correct Answer: D 🗳️
You are creating a new Google AdWords campaign for your company. What is the default setting for new Google AdWords campaigns in regard to search sites and content network sites?
- A. Your new campaign will only appear in Google search results and search partners.
- B. Your new campaign will only appear in the Google Content Network.
- C. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default.
- D. Your new campaign will only appear in the Google search results home page; you must opt into other components of the Google Network.
Correct Answer: C 🗳️
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