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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. To make a data extension sendable what must it contain. (Select Two)

A) Primary Key
B) Email Address
C) Link ToolTip
D) Subscriber Key

2. A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

A) User-Initiated
B) Test Send
C) Guided Send
D) Send Preview

3. Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

A) Send Definition
B) Send Classification
C) Delivery Profile
D) Sender Profile

4. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A) Send Definition
B) Send Classification
C) Delivery Profile
D) Sender Profile

5. Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A) Offer email opt-in when customers create an account
B) Use incentives such as a discount or free shipping to encourage opt-in
C) Capture email addresses through the use of browser cookies
D) Send emails to a purchased list with a request to opt-in

Solutions: