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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A. Mobile-aware Design
B. Responsive Design
C. Static Design
D. Desktop-centric Design

Question 2

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A. A Transactional Send Classification
B. A recurring Send Schedule via Guided Send
C. A User initiated Email
D. A Simple Send Email

Question 3

Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

A. User-Initiated Email
B. Send Flow
C. Guided Send
D. Send Activity

Question 4

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A. Send the email via Triggered Send
B. Add a new subscriber to a list
C. Refresh the data filter
D. Add to Data Extension

Question 5

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

A. Ensure the data extension has a Primary Key
B. Select the update type "Add and Update"
C. Select the update type "Overwrite"
D. Select the update type "Add Only"

Solutions: