Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Updated: Sep 13, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Lists: types, capabilities and creation - Automation rules: components and use cases - Segmentation rules - Custom redirects: capabilities and use cases - Completion actions - Scoring and grading: definition and management - Page actions |
| Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
- A. The prospect will receive the email Saturday.
- B. The prospect will receive the email Monday.
- C. The prospect will receive the email Tuesday.
- D. The prospect will receive the email Friday.
Correct Answer: B 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
- A. Prospects clicked the unsubscribe link.
- B. Prospects clicked the call-to-action link multiple times.
- C. Prospects were deleted after clicking the call-to-action link.
- D. Prospects were removed from the recipient list after clicking the call-to-action link.
Correct Answer: B 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
How do you use an automation rule to opt out prospects?
- A. You can't use an automation rule to opt-out prospects.
- B. Change prospect field value to Opt-out
- C. Change prospect field value: 'Do Not Email' to 'Do Not Email
Correct Answer: C 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
- A. Automatically assign all leads to sales reps in a round-robin system.
- B. Implement a blended lead scoring and grading system.
- C. Only pass on leads that are very active on your site no matter the company profile.
- D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
Correct Answer: B 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
What Information does the tooltip above each step on the engagement studio program report provide?
- A. High-level metrics only for prospects who left the program at each step
- B. High-level metrics only for prospects waiting to complete each step
- C. High-level metrics only for prospects who have completed the step
- D. High-level metrics only for prospects who have skipped each step
Correct Answer: C 🗳️
Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).
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