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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A) Sending. Volume > 250,000 Email/Month
B) Requirement to have Custom URLs on images hosted in Marketing Cloud
C) Requirement to have Custom URLs on Cloud Pages

2. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A collection
B) A Dimension
C) A Dashboard

3. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Email Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

4. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A) Incorrect Sending Relationship
B) Two fields with ''Email Address data type
C) Failure to choose the send classification

5. A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Fire Event
B) Import File
C) File Transfer

Solutions: