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The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
- If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
2. Email Message Design (13%)
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given an email message design, determine the correct use of Approvals.
- Given a customer scenario, recommend email design best practices to implement.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, create and customize an email message to meet a customer's need.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
6. Tracking and Reporting (7%)
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
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Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Build complex email automations.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- Send emails using email application sending methods.
- Create reports of email tracking data.
- Build relational data models.
- Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
Salesforce Marketing-Cloud-Email-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Organize and manage email campaign content |
| Topic 2: Subscriber and Data Management | 26% | - Configure Contact Builder and Audience Builder - Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) |
| Topic 3: Email Marketing Best Practices | 10% | - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Differentiate elements of an email that can impact message deliverability |
| Topic 4: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Topic 5: Marketing Automation | 26% | - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution |
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