[May 07, 2024] Valid Marketing-Cloud-Administrator Test Answers & Marketing-Cloud-Administrator Exam PDF
Valid Salesforce Marketers Marketing-Cloud-Administrator Dumps Ensure Your Passing
Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Certification Exam is a highly sought-after certification for professionals looking to demonstrate their expertise in Salesforce Marketing Cloud administration. Salesforce Certified Marketing Cloud Administrator Exam certification exam is designed to test a candidate's knowledge and skills in various areas such as email marketing, data management, journey building, automation, and analytics.
Salesforce Marketing-Cloud-Administrator certification is a highly sought-after certification in the marketing industry. Salesforce Certified Marketing Cloud Administrator Exam certification validates an individual's knowledge of the Salesforce Marketing Cloud platform and their ability to administer marketing campaigns using the platform. Salesforce Certified Marketing Cloud Administrator Exam certification exam tests an individual's understanding of the core features and functionality of the Marketing Cloud platform, including email marketing, mobile messaging, social media marketing, and advertising.
NEW QUESTION # 40
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Personalization Builder
- B. Parameter Manager
- C. Advertising Studio
- D. Web and Mobile Analytics
Answer: D
Explanation:
Explanation
Parameter Manager is the functionality that would allow this. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level
NEW QUESTION # 41
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Conversion Rate
- B. Proximity to Store
- C. Lifetime Purchase Value
- D. Last Purchase Date
- E. Ages in Household
Answer: A,C,D
Explanation:
Explanation
Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount
NEW QUESTION # 42
Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
- A. Time Between Send and Engagement
- B. Email Sending Performance Report
- C. Email Performance by Device
- D. Deliverability Complaint Rate
Answer: A,C
Explanation:
Explanation
The Time Between Send and Engagement report shows how long it takes for subscribers to open or click an email after it is sent, which can help optimize the send time for mobile users. The Email Performance by Device report shows how subscribers interact with emails on different devices, such as desktops, tablets, or phones, which can help design responsive emails for mobile users.
NEW QUESTION # 43
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Hard
- B. Block
- C. Soft
- D. Technical
Answer: B
NEW QUESTION # 44
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create a shared data extension
- B. Update data extension object level permissions
- C. Create a new business unit
- D. Create separate folders and add permissions
Answer: D
NEW QUESTION # 45
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- B. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
Answer: A
Explanation:
Explanation
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period
NEW QUESTION # 46
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Smart Capture
- B. Content Builder
- C. Profile Center
- D. Mobile Connect
Answer: A
Explanation:
Explanation
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.
NEW QUESTION # 47
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: C,D
NEW QUESTION # 48
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers
- A. MobileConnect
- B. MobilePush
- C. Contact Builder
- D. Journey Builder
Answer: B,D
NEW QUESTION # 49
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
- A. Distributed Sending
- B. Distributed Marketing
- C. Marketing Cloud Connect
Answer: B
NEW QUESTION # 50
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Filter data view permissions at the subscriber level
- B. Deploy Multi-Org with a single Marketing Cloud Account
- C. Separate regions into business units and apply Subscriber Filters
- D. Deploy separate Publication Lists for each region within one account
Answer: C
Explanation:
Explanation
Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.
NEW QUESTION # 51
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Add custom fields not included in the Send Log Template
- B. Set the period to a fixed date in the Data Retention Policy
- C. Log attribute data necessary for auditing communications
- D. Log all variable data captured in emails at send time
- E. Apply an appropriately-scoped Data Retention period
Answer: A,C,E
NEW QUESTION # 52
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Studio > Email > Subscribers > All Subscribers
- C. Email Studio > Email > Tracking > Sends
- D. Contact Builder > All Contacts > Email
Answer: A
NEW QUESTION # 53
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers
- A. Data Extensions
- B. Lists
- C. Groups
- D. Publication Lists
Answer: B,D
Explanation:
Explanation
The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers' preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.
NEW QUESTION # 54
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. Contact-specific data at the job level
- B. Contact data in non-sendable data extensions
- C. Contact data in sendable data extensions
- D. General tracking data at the job level
Answer: A,D
Explanation:
Explanation
After a Contact Delete request has been processed for subscribers who have been sent an email previously, the following data would still exist in the account:
Contact-specific data at the job level. This includes data such as open rate, click rate, bounce rate, and unsubscribe rate for each individual contact who received an email. This data is not deleted because it is used for reporting and analytics purposes.
General tracking data at the job level. This includes data such as total number of sends, opens, clicks, bounces, and unsubscribes for each email job. This data is not deleted because it is used for reporting and analytics purposes. The other options are incorrect because:
Contact data in non-sendable data extensions. This includes data such as name, address, phone number, and other attributes for each contact. This data is deleted because it is not used for sending emails and it is considered personal information.
Contact data in sendable data extensions. This includes data such as email address and subscriber key for each contact. This data is deleted because it is used for sending emails and it is considered personal information.
NEW QUESTION # 55
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- B. Configure the Enterprise-wide default retention to one year
- C. Set inactive data to be automatically cleared after one year, but is recoverable
- D. Configure the business unit data retention setting to 12 months
Answer: A
Explanation:
Explanation
Apply a Row Based Retention to each data extension as it is created, set to 12 months is the action that should be taken. Row Based Retention is a setting that allows marketers to specify how long records in a data extension should be retained based on their creation or modification date. By applying a Row Based Retention of 12 months to each data extension, any inactive data that is older than 12 months will be automatically deleted from the data extension
NEW QUESTION # 56
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Einstein Email Recommendations
- B. Audience Builder
- C. Content Builder
- D. Einstein Send Time Optimization
Answer: A
NEW QUESTION # 57
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Conversion Rate
- B. Proximity to Store
- C. Lifetime Purchase Value
- D. Last Purchase Date
- E. Ages in Household
Answer: A,C,D
NEW QUESTION # 58
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Words or phrases used may trigger spam filters.
- B. Grammar and spelling in the email text is correct.
- C. Each content area specified in a dynamic content rule exists.
- D. Correct syntax is used on any AMPScript in the email's code.
- E. Personalization strings map to attributes or data extension fields
Answer: A,D,E
Explanation:
Explanation
Validate will check if words or phrases used may trigger spam filters, if correct syntax is used on any AMPScript in the email's code, and if personalization strings map to attributes or data extension fields. A is incorrect because Validate will not check if each content area specified in a dynamic content rule exists. C is incorrect because Validate will not check grammar and spelling in the email text.
NEW QUESTION # 59
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
- A. Groups
- B. Lists
- C. Data Extensions
- D. Publication Lists
Answer: C
NEW QUESTION # 60
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Click Activate and wait for an email notification
- B. Select one of the Predictive Algorithms then click Deploy
- C. Select the channels (Emails, Push, SMS) to report on then click Activate
- D. Click Deploy and results are available immediately
Answer: B
NEW QUESTION # 61
Which two statements are correct about Send Logging?
Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. AMPscript can be used to pull data from Send Logs for use within emails.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
Answer: B,D
NEW QUESTION # 62
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Microsite with Smart Capture to store entrants on a data extension.
- B. Send Email Activity with a link to a subscription center.
- C. Microsite with Web Collect to store entrants on a data extension.
- D. Data Extension with double opt-in status defined.
Answer: A,D
Explanation:
Explanation
Microsite with Smart Capture to store entrants on a data extension is the correct component for capturing the contact information of the booth visitors. Smart Capture allows creating a form that can validate the entries and prevent duplicates. Data Extension with double opt-in status defined is the correct component for storing the entrants and their opt-in status. Double opt-in is a best practice for email marketing and ensures that the entrants have given their consent to receive the monthly newsletter.
NEW QUESTION # 63
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Channel Manager
Answer: B,C
Explanation:
Explanation
Marketing Cloud Email Marketing Manager and Marketing Cloud Regional or Local Administrator are two roles, custom or standard, that could be assigned to this user to meet the requirement. Marketing Cloud Email Marketing Manager is a standard role that grants access to Email Studio and its features, such as creating and sending emails, managing subscribers, and tracking email performance. Marketing Cloud Regional or Local Administrator is a custom role that grants access to all business units within a specific region or location, such as North America
NEW QUESTION # 64
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Salesforce Marketing Cloud Administrator certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. Candidates are required to achieve a passing score of 65% or higher to pass the exam. Marketing-Cloud-Administrator exam covers a range of topics, including the configuration and management of the Salesforce Marketing Cloud, data management, email marketing, social media marketing, mobile marketing, and advertising.
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