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The Salesforce Certified Marketing Cloud Administrator Exam certification is valid for two years, after which individuals must retake the exam to maintain their certification. However, Salesforce offers various training and certification programs to help individuals stay up-to-date with the latest trends and developments in the field of marketing cloud.
NEW QUESTION # 48
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A. Set inactive date to be automatically cleared after one year, but is recoverable
- B. Apply a row based retention to each data extension as it is created, set to 12 months
- C. Configure the Enterprise wide default retention to one year
- D. Configure the business unit data retention setting to 12 months
Answer: B
NEW QUESTION # 49
Which activity should be used for multivariate content testing within Journey Builder?
- A. Content Split
- B. Decision Split
- C. Engagement Split
- D. Random Split
Answer: D
NEW QUESTION # 50
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Setup >Data Management > Synchronized Data Extensions
- B. Contact Builder > Data Sources
- C. Contact Builder > Data Extensions > Synchronized Data Extensions
- D. Setup > Apps > Salesforce Integration
Answer: B
NEW QUESTION # 51
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Length of time needed to pause sending is greater than one month
- B. Send volume is large enough to maintain a positive or neutral reputation
- C. All of NTO's accounts should be on the same stack
- D. Pre-warmed IP address can be purchased from Salesforce
Answer: B
NEW QUESTION # 52
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. Contact data in non-sendable data extensions
- B. Contact-specific data at the job level
- C. General tracking data at the job level
- D. Contact data in sendable data extensions
Answer: A,C
NEW QUESTION # 53
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Safehouse
- B. Selected SFTP folder
- C. Original SFTP folder
- D. Target Data Extension
Answer: B
NEW QUESTION # 54
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enforce Export Email Whitelist
- B. Enable IP Whitelisting
- C. Edit the entity Verification Settings
- D. Add a Domain to the Export Email Whitelist
Answer: A,D
NEW QUESTION # 55
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Reset al passwords to force new tokens
- B. Apply the administrator and Marketing Cloud Administrator permission sets to user
- C. Apply the appropriate user mappings in the CRM configuration
- D. Apply the Marketing Cloud for AppExchange User option as well
Answer: B
NEW QUESTION # 56
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
Answer: A,C
NEW QUESTION # 57
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Channel Manager
Answer: B,C
NEW QUESTION # 58
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Update the automation to include a notification email address for Runtime Errors
- B. Move the Import definition to its own automation and include a notification email address
- C. Move the File Transfer to its own automation and include a notification email address
- D. Update the Import definition to include a notification email address
Answer: A
NEW QUESTION # 59
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create a user-initiated message to logged-in customers to send once the website is restored.
- D. Create and send an apology email that includes a discount for a future purchase to all customers
Answer: C
NEW QUESTION # 60
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
- A. Automation Studio: Create a Report Activity to run every seven days.
- B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
- C. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
- D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Answer: B
NEW QUESTION # 61
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Update Only
- B. Add and Update
- C. Overwrite
- D. Add Only
Answer: C
NEW QUESTION # 62
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
- A. CloudPages
- B. Synchronized Data Sources
- C. Query Studio
- D. Journey Builder
Answer: B
NEW QUESTION # 63
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Data Filter
- B. Suppression list
- C. Automation StudioTerm
- D. Template-based emails
- E. Triggered Send
Answer: A,C,D
NEW QUESTION # 64
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Click Activate and wait for an email notification
- B. Select the channels (Emails, Push, SMS) to report on then click Activate
- C. Select one of the Predictive Algorithms then click Deploy
- D. Click Deploy and results are available immediately
Answer: C
NEW QUESTION # 65
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Select Unicode Output
- B. Change Column Delimiter to
- C. Change Format to xml
- D. Change Character Encoding to UTF-8
Answer: A,D
NEW QUESTION # 66
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. Data Extract Activity
- B. Import Activity
- C. Decryption Activity
- D. File Transfer Activity
Answer: D
NEW QUESTION # 67
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Authentication
- B. Engagement
- C. List Hygiene
- D. Content
Answer: A
NEW QUESTION # 68
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Personalization Builder
- B. Web and Mobile Analytics
- C. Advertising Studio
- D. Parameter Manager
Answer: D
NEW QUESTION # 69
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